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Teaching People To Follow Won’t Work

Wednesday, June 2nd, 2010

Enabling Them to Be Leader Will!

Like many safety professionals I know, I wasn’t a big fan of Behavior Based Safety – BBS when it first came on the scene in the ’80s.  It seemed that focusing on at-risk-behaviors with peer observations and coaching flew in the face of the more comprehensive teachings of Dan Peterson. 

As a safety professional, I understood the value of identifying those risky behaviors that may increase the likelihood of injury.  I also agreed that employees should be taught the correct and safe job procedures, and encouraged to look out for each other.  Where I had, and still have a problem with BBS is with those employers that were/are making a loud statement that the employees are the problem.  The old “we provide training and tell them to be safe, but they’re always taking short cuts”.   So why are they taking these short cuts anyway?

Culture Drives Behavioral Choices

Over time we’ve learned that the culture of an organization drives behavior as much, if not more than the individual choices of workers.  Dr. Peterson taught us that “incidents and resulting injuries are due to failures of management and management systems.”   Thus the question, how could the employees and their chosen at risk behaviors be the problem when they are working in systems created and directed by management?  How management directs work and the focus of performance management are more likely drivers of safe or unsafe work habits.

In all fairness some employees can be trouble.  They probably shouldn’t have been hired in the first place and really don’t want to help the organization succeed.  It seems like every company has a bad apple or two.  These aren’t the employees I’m referring to here.  I’m talking the average, everyday employees who cares about their job and the company, and want to perform their work to the best of their ability.  These are the employees for whom the systems were designed, not those who will take short-cuts.

The Focus Has Shifted

Over the years I have learned that BBS has a place in the management system.  It shouldn’t be the centerpiece though.  Recently, I read an article by Mike Williamson, PhD. and a performance consultant with Core Media.  He was making the point that many safety professionals self-limit themselves by focusing on regulatory compliance and safe work practices (behaviors), when they should be aligning safety with overall work performance.

When first implemented, BBS interventions can produce positive results.  Usually there’s low hanging fruit that is easy to pick.  With a clear focus on the more hazardous jobs and specific at-risk-behaviors, creating a peer-to-peer observation, coaching, reporting and tracking system will increase safety awareness and often reduce reported incidents.  The problem that I see is that BBS doesn’t encourage the identification of the cultural factors that may be enabling or driving the unsafe or at-risk-behaviors.  Over time workers get tired of the BBS process and the effectiveness dwindles.  That’s really too bad, given all the time and resources that have been invested with good intentions.

Creating A Learning Organization

I’m a fan of “fixing problems” versus “placing blame”.  In some of my previous posts I’ve discussed the importance of learning through near-miss incident reporting, and how a culture rich in finger pointing cuts off all learning.

For safety performance and overall work performance to excel, employees at all levels need to engage.  Engagement creates ownership and self-responsibility.  We need to allow our people to lead.

Focus On Positive Recognition

First, we must recognize that our employees are adults.  They want to be treated with respect and trust.  When we talk with them about safety, respect their experience, discuss safety openly and honestly, and encourage feedback.  If they feel that the discussion is genuine and there is trust and respect, there will likely be a higher level of interest and cooperation.  

Trust can take safety performance to new levels of excellence, and will encourage discussion of  both obstacles and opportunities for improvement.  Through this discussion issues may be brought to light that may have been missed otherwise.  Then trust builds as the workers see management taking corrective action to correct unsafe situations, practices, or processes.

Though I know it’s not the intention, most of the BBS focus in on identifying and correcting what is wrong and too little time on what’s right.  Achieving safety excellence requires a shift to the positive, and a focus on the culture and systems under which work is performed.  Taking the spotlight off the workers and their at-risk-behaviors and re-focusing on the process in which work is performed will produce better results.  

A good way to start this shift is to conduct perception surveys.  These surveys can be helpful, iidentifying gaps in beliefs between line employees and management.  Defining this misalignment helps in targeting barriers that can impede safe work performance and areas where improvements can be made. 

Another starting point might is to focus on the incident investigation process.  Conduct more detailed investigations, looking for more than who or what was at fault.   Analyze the information and try to identify those contributing organizational factors.  What are the underlying system or root cause.  Once identified, work methods or systems can be altered to improve safety.

There’s no doubt that safety involves individual habits, choices, actions, results and consequences.  Safety is also a subset of overall performance.  To a greater extent it also involves the situations and environments in which choices are made, habits develop and performance good or bad ensues. 

We need to be purposeful in learning about our organizational culture and “how things are done here and why”.  Most of all, we need to stop telling employees to be safe.  Everyone needs to feel a part of the team;  trusted, respected, valued and encouraged to lead!

Is Automated “Near-Miss Incident Reporting” A Good Idea?

Thursday, May 13th, 2010

Picture of American Truck - Free Pictures - FreeFoto.com

Some of you might know that I founded an organization in 2003 called the Direct Delivery Leadership Council (DDLC).  This is a group of companies like Pepsi, Frito Lay, Kraft, Eddy’s Ice Cream, Schwan’s, Ecolab, Coca Cola and others that are engaged in the local delivery of products of services. 

At one moment they have employees who are professional drivers, and the next they are engaged in physical delivery of products or services.  The work involves driving through city traffic all day long, and making dozens of stops to deliver goods.  It’s physically demanding work.  Needless to say, crashes and physical injuries are common.

Lately, some of these delivery companies have been approached by organizations selling technology that monitors the driving performance of the delivery drivers.  These on-board devices range in complexity, usually recording rapid vehicle movements like sharp turns or hard stops and sending the data via cell technology to data centers for processing.  Some of these technology companies even uses video to capture incidents for coaching.  I must admit that this is great information and is quite accurate in capturing near-miss events (and a few crashes as well).  Occasionally, the video clips show the lack of seat belts and cell phone usage.  It’s great information for behavior change coaching.  I call it “Automated Near-Miss Reporting”.

The more I have learned about these systems, the more I see their value.  However, I also see them being used inappropriately.  Rather than used to find drivers who need to improve their driving habits and providing coaching toward that end, some companies use the technology primarily to weed out bad apples.

Okay, I’ll be the first to say that some bad apple weeding may be necessary.  But, since these systems are usually catching events that involve something that’s wrong, they can’t be used very effectively for positive motivation.  What about all the good things done all day long, and over thousands of miles driven?  How are they reported and rewarded?  Hmmm.

Then, imagine being a supervisor who receives and email about an event.  She has been told that each employee involved in an event must be coached within 3 days.  Now let’s suppose that she has 14 drivers and today she receives a total of 4 event reports.  Where will she find the time to talk with or coach these drivers?  And now the next day she gets 2 more event reports.  Are her drivers really that bad?  Sometimes they are, but not always. 

With most of the devices in use, the drivers know immediately when an event is recorded, so they are waiting for the call from their supervisor.  The drivers already know that they will have to sit down with the supervisor and discuss the situation that set off the device.  They brace for, “What were you doing wrong?”,  “Slow down and don’t follow so closely!”, “One more event and you’re out of here!”

I think you see the trend.  Not only are the events in and of themselves negative, but the interactions and their repeat nature are negative as well.  Automated near-miss reporting can be very good, but how do you factor in the “catching you doing something right” situations.  It can’t be all bad if we want to engage the drivers and get them to change for the better!

There are many factors needed in order for near-miss reporting to be effective.  Included are: a willingness by the organization to learn from its mistakes, open and honest communication between workers and supervisors, the removal of fear of reprisal for reporting, positive motivation to report near-miss situations, and positive actions taken immediately to eliminate the problems reported.

It will be very interesting to see how these technology companies and their systems develop over the coming years.  I’ll bet that the technology company that figures out how to help their clients improve their overall safety culture, while using their devices will be the big winner.  And the direct delivery companies who effectively incorporate onboard technology and develop sustainable safety cultures will reap big rewards through decreased costs, driver retention and improved profitability.  Stay tuned!

Tips For Helping Supervisors Become Training Superstars

Wednesday, April 21st, 2010

Over the years I have observed many supervisors conduct safety training sessions, tool box talks and one-on-one coaching with employees.  Sometimes supervisors are terrific in sharing the topic, but most often the process is painful to watch.

It’s a fact; most supervisors aren’t very good trainers or coaches.  But all is not lost, we can help them improve.  In conversations about their training role, I’ve been given many reasons (or excuses) why they are not good at training, like  “it’s not my job”, “I don’t have the time to prepare”, “ I don’t really know the topic very well”, and “nobody listens anyway”. 

In digging deeper I’ve found that most supervisors haven’t learned how to be a good trainer or communicator, and all these reasons they give for their poor training performance are really  justifications for continuing to do an inadequate job of educating their employees on safety.

Please don’t get me wrong, for the most part supervisors care about employee safety.  The problem is that they see this training responsibility as one that is difficult, and one they don’t feel good about.  Here is our opportunity tor really shine and gain credibiltiy with our supervisors! 

Here are three ideas you can try to build confidence and begin to increase their training skills.

Tip #1 - Supervisors understand the basics of safety, so it’s our job to help them realize how much they know about various topics.  Conduct a group meeting with your supervisors.  Write several safety topics (lockout tag out, chemical safety, slip and fall prevention, etc.) on a flip chart, or provide as a handout.  Ask them to break into groups of 3 and to chose one of the topics (one topic per group).  Next, each group discuss and list the important safety points about the topics.  After 5-10 minutes, ask each group to share their list and discuss.  During the discussion, encourage the other groups to add other points that might have been missed.  Last, have the entire group prioritize the items on the list.  At the end you have created a great content outline on each topic with the most important items prioritized, and even better you’ve demonstrated how much your supervisors already know about safety.  This is also a great confidence builder.

Tip #2 – Ask the supervisors, either in a group setting or individually to think about one of the safety topics and to visualize what it looks like as it is being done correctly in their work area.  Next, ask if they can think of a time when they had to deal with the topic, either in a preventive mode or in reaction to a mishap.  Have them write a short description of what happened.  Finally, ask them to share their description or story with the group.  After the supervisors have shared their stories, point out that one of the best ways to educate adults is through telling stories. 

So the next time your supervisors need to conduct safety training on any subject, ask them to think of and visualize a situation that relates to the topic and form a brief story that can be shared with the employees.  This creates a visual image that will helps adult learner own the content of the story, and makes the training more relevant to their specific work area.

Tip #3:  The same as #2, except after telling the story with the employees to be trained provide a video, handout materials or a link to web training.  Ask them to watch, read or complete the training and then take a short test.  Studies have shown that the use of a story at the beginning of instruction will greatly improve retention and test results.

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